Young business people standing in a line looking at mobile devices

When starting out initially, most organisations solve problems in the quickest and cheapest ways possible and over time this can lead to one of the biggest pitfalls for growing businesses- using multiple standalone business applications for collaboration.

There is a huge array of mobile, social and cloud app’s in today’s workplace that have been designed to unleash productivity. Yet the number of apps at work have actually made getting work done effectively more complicated. Which in turn makes collaboration more difficult and productivity nearly impossible.

Research shows that app overload is the new normal and its creating chaos. More than 3 quarters of this study said they use an average of 4 applications for communications. This study found that the total number of overall applications employees use during work can be up to 35.

As a result, users switched applications 1,100 times each day. Over 60% of the of employees wasted up to an hour a day simply navigating between separate apps.  This can add up to a total of 32 days of lost productivity over the course of a year, which amounts to a substantial cost.

Switching between multiple apps also created a higher risk, employees regularly switching between 30 applications or more had a 28% higher error rate than those using fewer.

Many employees believe that a single platform or integrated applications will help them save time

This system is creating a demand for a better way to work, where employees have the tools to do their jobs effectively. However, finding tools that can meet all business needs can be challenging & finding tools that also work well together can be overwhelming.

Many employees believe that a single platform or integrated applications will help them save time, be more productive and create a better flow of communication with their colleagues.

Organisations are now favoring platforms that offer a suite of tools with similar user interfaces that integrate with each other. These suites are different from standalone applications because they are a group of tools that link together to create a more unified and streamline experience for the user. Employees generally access all the tools through a single desktop platform and mobile app.

Some of the areas in which organisations can benefit from using a singular platform are:

  • Increased efficiency – the degree to which resources such as time are conserved while performing a task to completion.
  • Increased speed – the ability to complete tasks and resolved issues quickly.
  • Better multi-tasking – the ability to perform more than one task simultaneously.
  • Better development of relationships – the degree to which relationships between teammates are fostered, encouraging collaboration and creativity.

Switching to a unified platform also enhances the employee experience. Multiple standalone apps create a disjointed experience which reduces productivity. Employees now expect the same simple user experience in their business apps that they have with their personal apps.

Having a singular platform offers employees a better user experience. Instead of having to work with multiple interfaces – each with their own menus and options – a single app means employees only have to learn one.

Creating a more streamlined digital ecosystem provides employees with a much better workplace experience, which is critical to retention, engagement and productivity. Employees have fewer apps to switch between and maintain, while also working with technology that’s easy to navigate and use.


App overload is costing organisations substantial amounts due to lost productivity.  However, organisations are changing their ways and moving towards collaboration and unified experiences that overcome app overload. This is creating a workplace where there is increased focus and productivity.

Employees believe that an integrated and unified system will lead to time savings, better organization, better communication, increased productivity and a better feeling of control over their work.