The COVID-19 crisis has forced many companies to rethink their business and relationships with their employees, collaborators and consumers. The strength of these relationships and their openness to innovation have been fundamental to the reopening of the economy and the survival of many organisations.

The pandemic has disrupted business models and operations for almost all organisations. Innovation and the ability to adapt to new circumstances has become more necessary now than ever before.

However, it also created the opportunity to strengthen the relationships between the organization and its employees. Digital transformation has been fast-tracked across the board, and the impact has depended on everyone’s ability to adapt and make the right changes, when and where they are necessary.

70% of companies already had a digital transformation in place or were already working on one. However, for many organisations COVID-19 forced them to adopt their digital transformation at a much faster pace.

The pandemic has fundamentally transformed the way many people are working today and how they will continue to work into the future.

Most businesses that never even considered the possibility of working from home quickly adapted all of their processes to create completely remote operations. The pandemic has fundamentally transformed the way many people are working today and how they will continue to work into the future.

The impact on the workforce has accelerated technology and processed that will permanently change the way we work. Organisations have seized the opportunity that arose taken on new ways to accelerate their digital transformation through:

Enhancing Collaboration

It is no longer a surprise that remote work is here to stay. Organisations across the world have decided they will continue to support remote work even after the crisis is done.  This situation physically separated employees and has completely changed the way they collaborate and work together.  This created a challenge for teams that are used to collaborating in person and to organisations that nurture a strong workplace culture.

Many organisations put a strong focus on enhancing employee collaboration during the outbreak. Which has resulted in remote teams being more connected now than ever before with improved communications and clearly aligned strategies. Adopting new technology for collaboration has not only helped companies overcome COVID-19 related challenges, but it will also have long term benefits for digital transformation.

Ensuring Employees get the Right Information at the Right Time

During the crisis, organisations, senior leaders & internal communications teams drastically improved their communications efforts. Many organisations realised the importance of being clear and transparent with their internal communications.  They have found effective ways to cut through the noise and ensure the right information gets to the right employees at the right time.

In a short period of time internal communications teams have built new strategies to ensure cross-functional collaboration, connect and engage employees, maintain productivity and ensure employees are aware of how to stay safe during the crisis.

Enabling Effective Leadership

It is clear that business leaders and managers have been able to demonstrate good leadership skills and made their employees feel supported. 42% of employees strongly agree that strong leadership has been effectively leading their organisation through the crisis.

Persistence and strong leadership are required to achieve this level of transformation

Leading a digital transformation beings with first understanding the employees. Effective leaders must be able to change their leadership style based on the people they are working with.

Leaders have demonstrated empathy and emotional intelligence when understanding that there has been a shift in the way things are done. Persistence and strong leadership are required to achieve this level of transformation in such a short period of time.

Over the past few months many organisations have essentially completed an audit of the current state of their digital transformation. Business leaders have taken on the challenges of reassessing what they do and reconfigured their activities to adapt to the crisis.



In the aftermath of the disruption organisations may find themselves pursing new opportunities that drive real long-term change. Companies now serve new and different customers.  Many organisations have been pushed out of their comfort zones and have developed new skills.  It is critical now that companies continuously move in the right direction embracing change as the new normal.

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