Deskless and distributed workers now make up 80% of the global workforce, often working outside of the head office, organising logistics, working on the factory floor or looking after customers. They do not sit at a desk or work in the traditional office setting.
Although this might seem like a new trend, deskless workers have always made up the vast majority of the workforce. Despite this, a quarter of deskless employee’s feel that they are disconnected from their head office and a large amount feel that they are not connected to their company’s C-Suite. Many deskless employees feel that there are communication barriers in their organisations and a lack of tools in place to connect the workforce.
So how can organisations break down these communication barriers and help their distributed workforces feel more connected?
- Integrate an Employee Mobile App
Having a company branded mobile app for employees allows them to receive relevant and time sensitive information wherever they are, on their mobile devices by simply accessing the app or through push notifications. This lets employees stay informed about the company and allows them to do their job more effectively. An employee app is specifically important for deskless workers who do not sit behind a computer, or contractors who may not have access to a company email. A mobile app gives every employee, regardless of location, the ability to communicate on the same platform.
- Create a Digital Workplace with Easy Access to Information
Contracted and deskless workers generally don’t have access to a company email – having a digital workplace platform can be an effective tool for internal communication and engagement. Having a single platform with ease of access for employees to see and complete any training, keep up to date with company news, submit ideas for improvement and keep a track of their achievements and goals – can help make deskless workers feel like they have a point of access to connect with the workplace. A single platform with a knowledge base also gives employees access to the information that they need to be able to do their job effectively, regardless of where they are.
- Regularly Check via Surveys
To gauge if any communication or engagement strategy is working, it is important for organisations to consistently check in with employees and review the impacts. An effective way of doing this is to conduct pulse surveys with deskless workers. Pulse surveys allow employees to give their feedback on workplace initiatives. They should be short and quick so they can be easily completed by employees on the go. These short quick surveys can give deskless workers an effective way to share their feedback and gives them a chance for their voice to be heard. However, it is important for organisations to act on the feedback that they receive and implement improvements and changes. This lets deskless workers see that they are being listened to.
For organisations to properly reach their entire deskless workforce, they should consider implementing an effective and modern digital workplace solution for deskless workers. When employees are constantly on the move making the digital switch to an employee app can have great benefits when trying to communicate with the deskless workforce. Breaking down the barriers to communication with deskless and distributed workforces can be as simple as having the right tools in place for employees to be able to do their jobs effectively and feel as though their voice is being heard.